Reading Visual Texts: A Bullet For Your Arsenal.

“Reading Visual Texts: A Bullet For Your Arsenal.” Ed. Brooklynn Lehner. Writing Research Annual, 1 (Fall 2010): 63-68. Print.

Looking specifically at Apple’s iPod advertisements, Susana Rodriguez’s essay, analyzes how colors and black silhouettes help Apple construct and sell “cool,” “hip,” “stylish,” and “edgy.” While each of the essays
looks at a different genre, together they demonstrate the specificity of each genre and show a range of potential types of genre research.